Chinese names appear in a different order to those in the West. The family name is followed by the generational name and then a given name. The generational and given names are usually separted by a hyphen. Some Chinese people use the initials of their generational and given names, hence Lee Cheng-kwan can be known as C K Lee or Mr Lee. However, many people adopt an English first name or nickname to make it easier for westerners to address them. Some of these adopted names are a little odd – so don’t be surprised if you run into Ivan Ho in Hong Kong.

It is advisable to call Germans by titles, as foe example professor or doctor. It will show that you appreciate highly their educational credentials. Job descriptions govern Indian office life. Be careful not to step on toes; even sending your own fax may ruffle feathers. When entering a taxi in Japan, the most important person sits in the middle with an acolyte on either side. In business negotiations, expect the representatives of a traditional Chinese firm to enter the room in order of seniority.