
BENFORD’S LAW In lists
of numbers from many
sources of data the
leading digit 1 occurs
much more often than the
others (about 30% of the
time). The law was
discovered by Simon
Newcomb, an American
astronomer, in 1881. He
noted that the first
pages of books of
logarithms were much
more thumbed than
others. Furthermore, the
higher the digit, the
less likely it is to
occur. This applies to
mathematical constants
as much as utility
bills, addresses, share
prices, birth and death
statistics, the height
of mountains, etc.
MOORE’S LAW “The number
of transistors on a chip
doubles every 18
months.” An observation
by Gordon Moore, a
founder of Intel,
regarding the pace of
semiconductor technology
development in 1961.
SAY’S LAW Aggregate
supply creates its own
aggregate demand.
Attributed to Jean-Baptiste
Say (1767–1832), a
French economist. If
output increases in a
free-market economy, the
sales would give the
producers of the goods
the same amount of
income which would
re-enter the economy and
create demand for those
goods. Keynes’s law,
attributed to John
Maynard Keynes
(1883–1946), a British
economist, says that the
opposite is true and
that “demand creates its
own supply” as
businesses produce more
to satisfy demand up to
the limit of full
employment.